VINOTHEK AND BRAND COMMUNICATION STAATL. HOFKELLER WÜRZBURG

01-innen

02-innen

03-bocksbeutel

04-innen

05-sonnenstrahlen

06-kh51

07-kh51-35

08-kh51-36

09-kh51-44

10-glaskubus

11-glaskubus

Facts

Client: Staatlicher Hofkeller Würzburg
Location/ Date: Würzburg/2008
Realization: Conception, Design

Inside the Vinotheque this image is represented and further developed by four monoliths from the different wine-growing areas. They present the wines grown on them in an natural and emotional way. The room as such is transformed into a stage for the monoliths and the products by transfering colour and formal structure of the corporate design to it. Additionally, the historical closeness to the Residenz Würzburg, the keyvisual of the Hofkeller, is underlined by opening up the view onto the the Residenz building.

The image is completed through a second layer on the facade of the commercial building, whose wineornament in corten steel adopts the baroque style of the facade of the Residenz building.

PDF